Perspektif 2008<\/p><\/div>\n

Jurnal Perspektif Publish of Perish<\/strong>
\n Kajian Masalah Hukum dan Pembangunan<\/strong>
\n ISSN :1410-3648<\/strong><\/p>\n

Terakreditasi “B” berdasarkan SK Dirjen Dikti :39\/Dikti\/Kep\/2004 tanggal 10 Oktober 2004
\nFakultas Hukum Universitas Wijaya kusuma Surabaya
\nAlamat redaksi : Jl. Dukuh Kupang XXV\/54 Surabaya
\nTelp (031)5677577 Pesawat `141-142 Fax (031) 5679791
\nVolume XII Nomor 4 Tahun 2004 Edisi Oktober<\/p>\n

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TANGGUNG JAWAB PELAKU USAHA ATAS IKLAN YANG MENYESATKAN<\/strong><\/p>\n

Oleh : <\/strong><\/p>\n

Netty Endrawati<\/strong><\/p>\n

(Dosen Fakultas Hukum Universitas Islam Kadiri)<\/strong><\/p>\n

Abstract<\/strong><\/p>\n

Advertisement is the part of activity of marketing, what ought to is medium materialization of consumer rights specially the right to get information and the right to property. When advertised things oppose against common public grounds of rule code advertisement, for example advertised things disagree with the reality of hence emerging clear problems harm consumer side. Because existence of advertisement do not get out of the existence producer advertiser, \u00a0service \u00a0firm \u00a0of \u00a0advertisement \u00a0bureau, \u00a0and \u00a0media, \u00a0hence loss\u00a0\u00a0\u00a0\u00a0 befalling third consumer of perpetrator component is effort that have to responsibility accounted- \u00a0together. Concerning level of responsibility each perpetrator of effort that depended from storey; level mistake of him.<\/p>\n

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Keyword : consumen, perpetrator of is effort, responsibility.<\/strong><\/strong><\/p>\n