Perspektif 2008
Jurnal Perspektif Publish of Perish
Kajian Masalah Hukum dan Pembangunan
ISSN :1410-3648
Terakreditasi “B” berdasarkan SK Dirjen Dikti :39/Dikti/Kep/2004 tanggal 10 Oktober 2004
Fakultas Hukum Universitas Wijaya kusuma Surabaya
Alamat redaksi : Jl. Dukuh Kupang XXV/54 Surabaya
Telp (031)5677577 Pesawat `141-142 Fax (031) 5679791
Volume XII Nomor 4 Tahun 2004 Edisi Oktober
TANGGUNG JAWAB PELAKU USAHA ATAS IKLAN YANG MENYESATKAN
Oleh :
Netty Endrawati
(Dosen Fakultas Hukum Universitas Islam Kadiri)
Abstract
Advertisement is the part of activity of marketing, what ought to is medium materialization of consumer rights specially the right to get information and the right to property. When advertised things oppose against common public grounds of rule code advertisement, for example advertised things disagree with the reality of hence emerging clear problems harm consumer side. Because existence of advertisement do not get out of the existence producer advertiser, service firm of advertisement bureau, and media, hence loss befalling third consumer of perpetrator component is effort that have to responsibility accounted- together. Concerning level of responsibility each perpetrator of effort that depended from storey; level mistake of him.
Keyword : consumen, perpetrator of is effort, responsibility.
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